Skip to main content

+271% more opt-ins (study)

How RocketMemory increased opt-ins by +271% without reducing the number of form fields.

RocketMemory had low conversions for opt-ins: 5.15%. They could not reduce the number of fields in their form.

They asked for:

  • First name
  • Email
  • Age
  • Gender
  • Are you a student: yes/no
  • Are you taking classes or studying for something? yes/no

After they split the flow into 4 micro-commitment steps, signup rate increased by 271% (more than triple).

The four steps​

  1. "Would you like to receive memory techniques specifically geared to what you're studying?" — Yes/No
  2. "Are you a man or a woman?" — 2 options
  3. "Which of the following describes you?" — 4 options
  4. "Where Should I Send Your Personalized Memory Tips?" — name and email

Same information, asked across four smaller commitments.

Source: Crazy Egg — science of micro-commitments

More growth hacks​