38% opt-in rate from a product page
This pop-up on a product page converts into opt-ins at a 38.4% rate.
On an ebook product page an author added a popup that converted into opt-ins at 38.4%.
Details
- The pop-up appeared 15 seconds after a visitor viewed the product page.
- It offered the first chapter of that book for free.
38.4% of people left their email.
That is a way to nurture them and boost sales — and promote the next book or product.
Source: Sumo — pop-up statistics