Concepts & guides

Definitions, explainers, examples, and best-practice guides for transactional email (receipts, password resets, shipping updates, product notifications).

Startup-focused marketing articles moved to Email Marketing Strategy.

Concepts & definitions

• What is transactional email and what is it used for?
• The Difference Between Marketing Email and Transactional Email
• What is a Transactional Email? - Definitive Guide
• What are transactional emails?
• What is Transactional Email 101?
• Transactional email: Definition, types, and examples
• What Is a Transactional Email?
• What are marketing and transactional emails?

Guides & best practices

• Transactional Emails: Types, Examples and Best Practices
• Transactional Email Explained: Definition, Best Practices, & Setup
• The Beginner’s Guide to Transactional Emails
• Transactional Email: What It Is, Why You Need It [+Examples]
• Intro to Transactional Emails
• Ultimate guide: Transactional email explained (what, why and how)
• About Transactional Email
• Transactional emails
• Email Guidelines

Examples & inspiration

• What Is a Transactional Email? (With 10 Stunning Examples)
• 10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement

Looking for providers instead? See Providers & products.