# Awesome Email Marketing
> Curated articles, templates, tools, and resources for building and managing email marketing.
This file contains all documentation content in a single document following the llmstxt.org standard.
## Overview
# Awesome Email Marketing
A curated collection of articles, templates, tools, and resources to build and manage emails.
Use the sidebar, **[Explore](/explore)** filters, the **Browse** menu, or search (`Ctrl/⌘ + K`) to find what you need.
## Start here
| If you want to… | Go to |
| --- | --- |
| Filter tools by tag | [Explore](/explore) |
| Compare ESPs and platforms | [Best Tools](/docs/tools/best-tools) |
| Grow a subscriber list | [Building an Email List](/docs/strategy/building-an-email-list) |
| Improve campaigns | [Lifecycle Emails](/docs/strategy/lifecycle-emails) |
| Learn HTML email | [Frontend Development](/docs/development/frontend-development) |
| Fix deliverability | [DNS & DKIM](/docs/operations/dns-dkim) |
| Look up a term | [Glossary](/docs/glossary) |
| Use the data in your app | [Public API](/docs/api) |
| See every docs page (markdown list) | [All Docs Pages](/docs/pages-index) |
## Browse by category
1. **[Tools & Platforms](/docs/tools/best-tools)** — ESPs, newsletters, builders, automation, open source
2. **[Strategy & Growth](/docs/strategy/building-an-email-list)** — list building, lifecycle, personalization
3. **[Guides & Articles](/docs/guides/why-email-matters)** — reading lists, templates, vendor blogs
4. **[Development](/docs/development/frontend-development)** — HTML email coding and GitHub projects
5. **[Operations & Metrics](/docs/operations/dns-dkim)** — GDPR, SES, deliverability, measurement
6. **[More](/docs/more/transactional-emails)** — transactional email, services, related lists
## Community
- [GitHub repository](https://github.com/LLazyEmail/awesome-email-marketing)
- [LLazyEmail on LinkedIn](https://www.linkedin.com/company/llazyemail/)
---
## Automation Platforms
Fuller list of automation-first email platforms. For a shorter growth-focused shortlist, see [Growth & Automation Tools](./growth-automation-tools).
Filter on [Explore → automation](/explore?tag=automation), [esp](/explore?tag=esp), or [transactional](/explore?tag=transactional).
## All-in-one automation & CRM
- [ActiveCampaign](https://www.activecampaign.com/) — customer experience automation combining transactional email, marketing automation, sales automation, and CRM
- [Aritic](https://aritic.com/) — full-stack automation for B2B (marketing, CRM, service desk)
- [DailyStory](https://www.dailystory.com/) — marketing automation with email, SMS, and loyalty workflows
- [Sendinblue](https://www.sendinblue.com) — all-in-one digital marketing with transactional messaging and automation
- [GetResponse](https://www.getresponse.com/) — email marketing platform for lists, relationships, and campaigns
- [Zoho Campaigns](https://www.zoho.com/campaigns/) — email marketing platform for leads and contacts
## Ecommerce & product-led
- [Sequenzy](https://sequenzy.com/) — lifecycle and transactional workflows for SaaS/product teams
- [Drip](https://www.drip.com/) — ecommerce automation and personalized campaigns
- [Automizy](https://automizy.com/) — email marketing software focused on improving open rates
- [Sender](https://www.sender.net/) — keep in touch with customers and grow with less spend
- [MailPoet](https://www.mailpoet.com) — email solution for WordPress and WooCommerce
## Delivery, outbound & infrastructure-owned
- [Elastic Email](https://elasticemail.com/) — email delivery for transactional sending
- [Woodpecker](https://woodpecker.co) — outbound email deliverability and sales opportunities
- [Wraps](https://wraps.dev) — automations/templates/broadcasts sending through your AWS
- [Overloop CLI](https://github.com/sortlist/overloop-cli) — AI-powered outbound engine as a CLI (`npm i -g overloop-cli`)
## Related
- [Growth & Automation Tools](./growth-automation-tools)
- [Transactional Emails](/docs/more/transactional-emails)
- [Lifecycle Emails](/docs/strategy/lifecycle-emails)
- [Self-Hosted ESPs](./self-hosted-esp)
- [Filter on Explore](/explore?tag=automation)
---
## Best Email Marketing Tools
A curated directory of email marketing tools. The old single list was hard to scan, so entries are now grouped by job-to-be-done.
## Browse by category
| Category | What you’ll find |
| --- | --- |
| [Newsletter Platforms](./newsletter-platforms) | Creator and publisher newsletter tools |
| [Self-Hosted ESPs](./self-hosted-esp) | Run-your-own and SES-connected platforms |
| [Email Builders & Templates](./email-builders) | Design tools and template systems |
| [Deliverability & Testing](./deliverability-tools) | Inbox placement, warm-up, and QA |
| [Growth & Automation](./growth-automation-tools) | Journeys, CRM-adjacent, outbound automation |
| [Email Service Providers](./email-service-providers) | All-in-one campaign platforms |
## Related lists
- [eCommerce email tools](./ecommerce)
- [Automation platforms](./automation-platforms)
- [Open source tools](./open-source-tools)
- Explore filters: [esp](/explore?tag=esp) · [self-hosted](/explore?tag=self-hosted) · [templates](/explore?tag=templates) · [automation](/explore?tag=automation) · [newsletter](/explore?tag=newsletter)
## Popular starting points
Teasers only — full entries live on the category pages above (not a second catalog).
- [Substack](https://substack.com/) - Paid newsletters made simple → [Newsletter Platforms](./newsletter-platforms)
- [Mailchimp](https://mailchimp.com/) - Free emailing software → [Email Service Providers](./email-service-providers)
- [ConvertKit](https://convertkit.com) - Marketing hub for creators → [Newsletter Platforms](./newsletter-platforms)
- [Listmonk](https://listmonk.app/) - Fast self-hosted newsletter manager → [Self-Hosted ESPs](./self-hosted-esp)
- [BEE](https://beefree.io/) - Create beautiful emails, fast → [Email Builders](./email-builders)
- [Customer.io](https://customer.io/) - Targeted messaging workflows → [Growth & Automation](./growth-automation-tools)
---
## Deliverability & Testing Tools
Email delivery, warm-up, and testing tools that help messages reach the inbox.
- [Mailtrap](https://mailtrap.io) - is a testing tool and is not designed to deliver emails to real addresses
- [Mailwarm](https://mailwarm.com) - Don't land in spam anymore
- [Sendgrid](https://sendgrid.com) - Email delivery service
- [Sparkpost](https://sparkpost.com) - is the world’s first and only predictive email intelligence platform
Browse with tags on [Explore](/explore).
---
## eCommerce
# Email Marketing for eCommerce
- [Klaviyo](https://www.klaviyo.com/)
- [Campaign Monitor](https://www.campaignmonitor.com/)
- [Encharge](https://encharge.io/)
- [Newsletter2go](https://docs.newsletter2go.com/)
---
## Email Builders & Templates
Drag-and-drop email builders and template tools for designing marketing and newsletter campaigns.
- [BEE](https://beefree.io) - Create beautiful emails, fast.
- [Colorlib](https://colorlib.com) - is the most popular WordPress theme specific online resource which serves over 1 million pageviews each month
- [Mailbakery](https://mailbakery.com) - simply beautiful custom email marketing newsletter templates, design and code email templates for marketing campaigns
- [Postcards](https://designmodo.com/postcards) - Create awesome emails with drag & drop simplicity
- [Stripo](https://stripo.email/fr) - Plateforme de conception d'e-mails
Browse with tags on [Explore](/explore).
---
## Email Service Providers
All-in-one email service providers for campaigns, lists, analytics, and everyday email marketing.
- [AWeber](https://aweber.com) - is an email marketing tool that allows you to: create a mailing list and capture data onto it; design newsletters that can be sent to the subscribers on your list; automate your email marketing via use of 'autoresponders' view and analyse statistics related to your email marketing campaigns.
- [BenchMark](https://benchmarkemail.com) - is a simple email marketing tool for anyone who needs to send personalized email at scale.
- [Campaign Monitor](https://campaignmonitor.com) - is a global technology company that provides an email marketing platform that's easy to use yet extremely powerful
- [Constant Contact](https://constantcontact.com) - effective email marketing and other online marketing campaigns to meet business goals
- [Getresponse](https://getresponse.com) - is an email marketing platform. It enables to create a valuable marketing list of prospects, partners, and clients, so can develop relationships with them and build a responsive and profitable customer base.
- [Mailchimp](https://mailchimp.com) - Free emailing software
- [Mailjet](https://mailjet.com) - Create and send beautiful emails without touching a single line of code
- [MailMeteor](https://mailmeteor.com) - Send personalized mass emails with the best mail merge in Gmail
- [Sendinblue](https://sendinblue.com) - is the only all-in-one digital marketing platform empowering B2B and B2C businesses, ecommerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation.
- [SendPulse](https://sendpulse.com) - is a cloud-based marketing solution that allows users to manage email, text messaging and push notifications through a single platform
- [SendX](https://sendx.io) - makes it easy to be a responsible email marketer
Browse with tags on [Explore](/explore).
---
## Email Work Tools
- [Spam Checker](https://mailmeteor.com/spam-checker)
- [Email Checker](https://mailmeteor.com/email-checker)
- [No-code Email Editor](https://mailmeteor.com/email-editor)
- [Password reset email design: best practices, checklist & template](https://postmarkapp.com/guides/password-reset-email-best-practices)
- [DNSai](https://dnsai.com/dns-tools/) - Free SPF, DKIM and DMARC checkers, plus DNS/WHOIS lookups and email-header analysis; no signup.
- [Campaign Cleaner](https://campaigncleaner.com) - Spam checker, Font Color Adjuster, Blacklist Link Checker, Broken Link Checker, CSS Inliner, HTML Sanitizer, Non-ASCII replacement, Font-Size Adjuster, and more.
---
## Growth & Automation Tools
Customer journey, CRM-adjacent, and outbound automation tools for email-led growth.
ActiveCampaign and DailyStory live on the fuller [Automation Platforms](./automation-platforms) page (not duplicated here).
Filter on [Explore → automation](/explore?tag=automation).
## Journey & CRM-adjacent
- [Autopilot](https://autopilothq.com) - brings the customer data platform, customer journey marketing, and customer journey analytics together to grow your SaaS business
- [Customer.io](https://customer.io) - Build your dream messaging workflows (send targeted emails, push notifications, and SMS (Indie Hacker))
- [Friendly](https://friendly.is/automate) - The Privacy Friendly Marketing Automation Software
- [Froged](https://froged.com) - Optimize your Customer Experience with One Powerful Product
- [Keap](https://keap.com) - the all-in-one sales and marketing automation platform designed to help you grow
- [Palabra](https://palabra.io) - Automate your product-led growth
- [UnderSend](https://undersend.com) - Create and send personalized marketing campaing to your users based on their activities and properties. It`s ideal for SAAS
## Ecommerce & outbound
- [Jilt](https://jilt.com) - eCommerce email marketing for WooCommerce, Shopify, and EDD Jilt
- [Omnisend](https://omnisend.com) - is an omnichannel marketing automation platform for growth-focused ecommerce businesses
- [SalesLabel](https://sales-label.com) - White-label outbound email automation for B2B agencies. Multi-channel email + LinkedIn workflows with unlimited sending inboxes and built-in deliverability.
## Related
- [Automation Platforms](./automation-platforms)
- [Lifecycle Emails](/docs/strategy/lifecycle-emails)
- [Filter automation on Explore](/explore?tag=automation)
---
## Newsletter Platforms
Curated newsletter and creator email platforms for writers, publishers, and audience-first brands.
- [BirdSend](https://birdsend.co) - Don't waste paying 3-5X more on an expensive email marketing tool
- [Butondown](https://buttondown.email) - The easiest way to write/grow/build/launch/share/run/ your newsletter
- [ConvertKit](https://convertkit.com) - is the go-to marketing hub for creators that helps you grow and monetize your audience with ease
- [EmailOctopus](https://emailoctopus.com) - Email marketing made easy
- [Feedotter](https://feedotter.com) - Automated RSS email, integrations with Marketo, Pardot, Eloqua, and drag-and-drop newsletter curation tools
- [Flodesk](https://flodesk.com) - a new email marketing service provider that’s built for creators, by creators
- [Mailerlite](https://mailerlite.com/pricing) - Pricing mailerlite
- [NoCodeLetters](https://nocodeletters.com) - Send your newsletters directly from Notion
- [Revue](https://getrevue.co) - Editorial newsletters tool for writers and publishers
- [Sendfox](https://sendfox.com) - Start a newsletter without money
- [Substack](https://substack.com) - Paid newsletters made simple
- [TinyLetter](https://tinyletter.com) - Email for people with something to say
- [Upscribe](https://upscribe.net) - Upscribe Newsletter Creator: Email Capture Sign Up Forms, Marketing & Sequences Tool. No more battling with your email newsletter tool…
Browse with tags on [Explore → newsletter](/explore?tag=newsletter) or [esp](/explore?tag=esp).
---
## Open Source Tools
- [Mautic](https://www.mautic.org/)
- [Sympa](https://www.sympa.org/)
- [OpenEMM](https://www.openemm.org/doku.php)
- [SendPortal](https://sendportal.io/)
- [Lightmeterc](https://lightmeter.io/)
---
## Self-Hosted ESPs
Self-hosted and SES-connected email marketing platforms you can run on your own infrastructure.
Related: [Open Source Tools](./open-source-tools).
- [Interspire](https://interspire.com) - Self-hosted Email Marketing Software
- [Listmonk](https://listmonk.app) - is a standalone, self-hosted, newsletter and mailing list manager. It is fast, feature-rich, and packed into a single binary. It uses a PostgreSQL (⩾ v9. 4) database as its data store.
- [Mailster](https://mailster.co) - is an easy to use Email Newsletter Plugin for WordPress
- [Mailtrain](https://github.com/Mailtrain-org/mailtrain) - is a self-hosted newsletter app developed in Node. js. It allows you to manage large subscriber lists, generate a new campaign using entry data as message contents, send it to selected subscribers, and track individual click statistics for every link in the message.
- [MailWiz](https://mailwizz.com) - Self-hosted Email Marketing Software
- [Peopcampaigns](https://pepocampaigns.com) - the most powerful email platform that allows you to connect your Amazon SES account and run your email marketing
- [Sendy](https://sendy.co) - is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES)
Browse with tags on [Explore → self-hosted](/explore?tag=self-hosted) or [esp](/explore?tag=esp).
---
## Building an Email List
- [Email List Building: 13 Proven Methods to Grow Your Email List in 2022](https://popupsmart.com/blog/email-list-building-methods-beginners)
- [What are the Advantages and Disadvantages of Email Marketing?](https://popupsmart.com/email-marketing/#how-to-build-an-email-list)
- [How to Build Your Email List](https://mailchimp.com/resources/how-to-build-your-email-list/)
- [Appendix One: Email Newsletters Reading List](https://localnewslab.org/guide/newsletters/appendix-one-email-newsletters-reading-list/)
- [How to do email A/B testing the right way](https://www.getvero.com/resources/email-a-b-testing/)
- [Email testing: What you need to know to get started](https://www.getvero.com/resources/email-testing/)
- [15 Email Personalization Techniques That Work](https://neilpatel.com/blog/email-personalization-techniques/)
- [5 Email Personalization Strategies to Skyrocket Your Sales in 2022](https://hyperise.com/blog/email-personalization-strategies-to-skyrocket-your-sales)
- [Personalized email](https://www.campaignmonitor.com/resources/guides/personalized-email/)
- [Personalization](https://www.campaignmonitor.com/resources/glossary/personalization/#:~:text=Personalization%20is%20when%20marketers%20use,tailor%2Dmade%20for%20the%20individual.&text=As%20a%20result%2C%20your%20subscribers,receiving%20emails%20from%20your%20brand)
- [Email marketing 101 - A guide](https://www.dailystory.com/guides/email-marketing-beginners-guide/)
---
## Cold Email Tips
Best practices to avoid spam filters and reach more prospects with cold email campaigns.
A few tips for those who send cold emails. :handshake: Specifically, our best practices to avoid being trapped by spam filters and reach more prospects with your campaigns.
- Switch to dedicated IP address
- Set up and regularly monitor DNS settings (SPF, DKIM, DMARC, BIMI: you can do it manually or with record generator tools);
- Respect sending limits (do not send 1000 emails per day per mailbox if your email service provider recommends 250);
- Make the ‘from’ line trustful (name, surname, and company name must be real);
- No caps lock, spam words, or exclamation marks in the subject line;
- Do not insert links or images with the first cold email (your prospects’ are not supposed to hear from you, any links will be considered suspicious);
- Check your email copy for spam triggers;
- Keep email lists clean (regularly validate them and stay away from bounces);
- Do the warmup properly (increase the limits gradually, interact with recipients with high sender scores).
---
## Data-Driven Email Marketing
- [6 Strategies to Make Your Email Campaign More Data-Driven](https://www.voilanorbert.com/blog/data-driven-email-campaigns/)
- [Data-Driven Email Marketing](https://emailmastery.org/data-driven-email-marketing/)
- [Data-Driven Email Marketing Strategies](https://emailmastery.org/data-driven-email-marketing-strategies/)
- [Better Emails With Data-Driven Marketing: A Beginner’s Guide](https://www.tye.io/en/blog/data-driven-email-marketing/)
- [How to Get Started with Data-Driven Email Marketing](https://clevertap.com/blog/get-started-with-data-driven-email-marketing/)
## Suggested reading order
1. [Data-Driven Email Marketing](https://emailmastery.org/data-driven-email-marketing/)
2. [Better Emails With Data-Driven Marketing: A Beginner’s Guide](https://www.tye.io/en/blog/data-driven-email-marketing/)
3. [How to Get Started with Data-Driven Email Marketing](https://clevertap.com/blog/get-started-with-data-driven-email-marketing/) — [Slides](https://www.notion.so/Slides-a1b9bff869c348caa6b92264048e5f05)
---
## Email Marketing Strategy
- [7 Effective Email Marketing Strategies to Generate More Sales](https://alite-international.com/7-effective-email-marketing-strategies-generat-sales/)
- [Email marketing strategy: a data-driven guide](https://www.superoffice.com/blog/email-marketing-strategy/)
- [A Beginner’s Guide to Email Marketing](https://neilpatel.com/blog/beginners-guide-email-marketing/)
- [Email marketing strategy and tips for successful campaigns](https://mailchimp.com/email-marketing/)
- [10 Tried-And-True Email Marketing Tactics That Actually Work](https://www.forbes.com/sites/theyec/2020/09/11/10-tried-and-true-email-marketing-tactics-that-actually-work/?sh=3f5f54007a33)
- [What is an Email Marketing Strategy? - Guide](https://sendpulse.com/support/glossary/email-marketing-strategy)
- [8 Effective Email Marketing Strategies, Backed by Science](https://buffer.com/resources/8-effective-email-strategies-backed-by-research/)
- [Email Marketing: The #1 Ridiculously Easy Way To Grow Your Business](https://optinmonster.com/beginners-guide-to-email-marketing/)
- [The Email Design Guide is filled with tips and advice to help you convey your message in style. Learn how to better use images, fonts, calls to action and more](https://mailchimp.com/email-design-guide/)
## Email marketing for startups
Startup-focused marketing articles (moved out of Transactional Emails so that section stays on triggered/message infrastructure topics).
- [Email Templates You Need To Run Your Startup](https://prelo.io/blog/4-email-templates-categories-all-you-need-to-keep-customers-happy/)
- [Inspiring Email Startups](https://mailtrap.io/blog/email-startups/)
- [Email Marketing for Startups: Promotion Best Practices](https://sendpulse.com/blog/email-marketing-for-startups)
- [5 essential lessons of email marketing for startups](https://www.campaignmonitor.com/blog/email-marketing/5-essential-lessons-of-email-marketing-for-startups/)
- [Email marketing automation tools for startups](https://messaged.com/email-marketing-automation-tools-startups)
## Related
- [Lifecycle Emails](./lifecycle-emails)
- [Transactional Emails](/docs/more/transactional-emails)
- [Reasons for Newsletters](./reasons-for-newsletters)
---
## Lead Generation
How to collect and convert leads with newsletters, opt-in flows, and automation.
Also see [Opt-in Tactics](./opt-in-tactics) and [Building an Email List](./building-an-email-list). Filter tools on [Explore → newsletter](/explore?tag=newsletter) or [automation](/explore?tag=automation).
## Newsletter-led lead gen
- [Lead generation – How to collect leads for the newsletter](https://marketingplatform.com/resources/lead-generation-how-to-collect-leads-for-the-newsletter/)
- [How to create a newsletter that generates leads](https://rachelandreago.com/newsletter-lead-generation/)
- [6 Tricks to Turn Your Email Newsletter into a Lead-Generation Machine](https://www.smartbugmedia.com/blog/newsletter-lead-generation)
- [Generate leads email newsletter](https://www.benchmarkone.com/blog/generate-leads-email-newsletter/)
- [The best way to generate leads using email newsletter advertising](https://www.thedrum.com/industryinsights/2022/05/11/the-best-way-generate-leads-using-email-newsletter-advertising)
- [How to generate more leads with a Monthly Newsletter](https://leadsbridge.com/blog/how-to-generate-more-leads-with-a-monthly-newsletter/)
- [4 ways to generate leads with newsletters](https://www.randallreilly.com/4-ways-to-generate-leads-with-newsletters/)
## Opt-in & checklists
- [Email Newsletter Checklist To Get Everything Right](https://moosend.com/resource/newsletter-checklist/)
- [Single Opt-In vs Double Opt-In: Which Is The Best Opt-in Process?](https://moosend.com/resource/email-optin-process/)
## Broader lead strategies
- [Lead generation strategies: What you need to know](https://www.getvero.com/resources/lead-generation-strategies/)
- [12 Creative Lead Generation Strategies for Your Business](https://www.wix.com/blog/amp/2019/10/lead-generation-strategies)
- [How to Generate High-Quality Leads Using Automation](https://www.leadfeeder.com/blog/how-to-generate-leads-automation/)
- [7 Lead Generation Strategies that Work for Startups](https://www.wordstream.com/blog/ws/2014/10/15/lead-generation-strategies)
## Related
- [Opt-in Tactics](./opt-in-tactics)
- [List Building Playbook](./list-building-playbook)
- [Demand Curve Tactics](/docs/guides/demand-curve)
- [Filter newsletter tools](/explore?tag=newsletter)
---
## Lifecycle Emails
Resources for planning and running lifecycle email programs — onboarding, retention, and revenue-driving journeys.
Filter related tools on [Explore → automation](/explore?tag=automation) or [transactional](/explore?tag=transactional).
## Getting started & definitions
- [Lifecycle Emails: Getting Started](https://www.smartmail.io/resources/anatomy-perfect-lifecycle-email/)
- [What is customer lifecycle marketing?](https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/)
- [Why You Need to Get a Life(cycle) Email Marketing Program](https://contentmarketinginstitute.com/2019/10/lifecycle-email-marketing/)
- [Why savvy email marketers use lifecycle emails](https://jilt.com/blog/lifecycle-email-marketing/)
## Guides & best practices
- [Effective Lifecycle Email Marketing [Best Practices and Examples]](https://sendpulse.com/blog/lifecycle-email-marketing)
- [How to Implement Lifecycle Email Marketing Campaigns](https://www.benchmarkemail.com/blog/lifecycle-email-marketing-campaigns/)
- [The Ultimate Lifecycle Email Marketing Guide](https://www.getvero.com/resources/guides/lifecycle-marketing/)
- [Guide: All You Need to Know About Lifecycle Email Marketing](https://chamaileon.io/resources/lifecycle-email-marketing/)
- [The Anatomy of a Perfect Lifecycle Email](https://www.smartmail.io/resources/anatomy-perfect-lifecycle-email/)
- [LIFECYCLE EMAIL MARKETING: THE ULTIMATE GUIDE (WITH 250 EXAMPLES)](https://chainlinkmarketing.com/lifecycle-email-marketing/)
## Campaign playbooks & examples
- [10 examples using email for lifecycle marketing](https://www.campaignmonitor.com/blog/email-marketing/10-examples-using-email-for-lifecycle-marketing/)
- [7 Must-Have Lifecycle Email Campaigns to Grow Your Business](https://customer.io/blog/product-lifecycle-email/)
- [5 Must-Have Email Lifecycle Campaigns and How to Build Them](https://www.mailcharts.com/blog/lifecycle-campaigns)
- [Customer Lifecycle Marketing](https://www.optimove.com/resources/learning-center/customer-lifecycle-marketing)
## Ecommerce & retail
- [Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue](https://www.bigcommerce.com/blog/effective-email-marketing/)
- [Lifecycle Email Marketing for E-commerce and D2C Brands](https://www.mailmodo.com/guides/lifecycle-email-marketing/)
- [9 Must-Have Lifecycle Email Marketing Programs for Retailers](https://iterable.com/blog/9-must-have-lifecycle-email-marketing-programs-for-retailers/)
## Related
- [Transactional Emails](/docs/more/transactional-emails)
- [Automation Platforms](/docs/tools/automation-platforms)
- [Personalization](./personalization)
- [Filter automation tools](/explore?tag=automation)
---
## List Building Playbook
Practical guidance for growing a newsletter list, choosing ESP features, and promoting subscriptions.
## Growth channels
- Website
- Popup form or subscription form (use carefully)
- Social media and Facebook ads
- Provide value to current users
- Make it easy to share your newsletter — ask readers to share
- [How to Build an Email List From Scratch: 9 List Building Steps to Follow in 2022 + Infographic](https://www.getresponse.com/blog/email-list-building-ideas)
## Nine list-building steps
### 1. Make your newsletter a valuable product
- Focus on your target audience
- Make it useful
- Engage with your contacts and ask for feedback
### 2. Promote your newsletter like a product
- Social media pages
- Blog
- Podcast
- Online conferences and events
- Partnerships / ads / PPC campaigns
- Use tools and software
### 3. Create lead magnets
Examples:
- Ebook
- Guide
- Report
- Checklist
- Resource kit
- Framework
- Educational materials
### 4. Present the benefits of joining your email list
### 5. Create a landing page for your newsletter
### 6. Add subscription forms to your website and blog
### 7. Create a survey for website and blog visitors
### 8. Run a webinar for your target audience
Partner with people in your industry who share the same audience.
### 9. Create a list-building funnel
- Lead magnet funnel
- Standard opt-in funnel
## Features to consider
- Email builder
- Email templates
- Landing pages
- Segmentation and personalization
- Retargeting audience
- Email analytics
- Dynamic content
- Marketing calendar
- Behavioral-based automation
- Custom-coded templates
- Lifetime value
- Surveys
- Single-step automation rules
- Multi-step workflows
- A/B testing
- Multivariate testing
- Send time optimization
- Phone support
---
## Opt-in Tactics
Real-world opt-in conversion tactics, experiments, and growth notes.
## 38% opt-in rate from a product page
This pop-up on a product page converts into opt-ins at a 38.4% rate...
On an ebook product page an author added a popup that converted into opt-ins at a whopping 38.4%.
Here are the details:
1. The pop-up appeared 15 seconds after a visitor viewed the product page.
2. It offered the first chapter of that book for free.
38.4% of people left their email!
That's a perfect way to nurture them and boost sales - and even promote your next book/product.
[https://sumo.com/stories/pop-up-statistics](https://sumo.com/stories/pop-up-statistics)
## +271% more opt-ins (study)
How RocketMemory managed to increase their opt-ins by +271% without reducing number of form fields...
RocketMemory had low conversions for opt-ins: 5.15%
But they couldn't reduce the number of fields in their form.
They asked for:
- First name
- Email
- Age
- Gender
- Are you a student: yes/no
- Are you taking classes or studying for something? yes/no
After they made the following changes, their signup rate increased by 271% (more than triple!)
Here's what they did...
They split the flow into 4 micro-commitment steps:
Step #1: "Would you like to receive memory techniques specifically geared to what you're studying?": Yes/No
Step #2: "Are you a man or a woman?": 2 options
Step #3: "Which of the following describes you?": 4 options to choose from.
Step #4: "Where Should I Send Your Personalized Memory Tips?": input your name and email.
As you can see, they asked for the same info but in 4 different steps.
The result is amazing:
over 3 times more opt-ins.
[https://www.crazyegg.com/blog/science-of-micro-commitments](https://www.crazyegg.com/blog/science-of-micro-commitments)
## 3.5 million opt-ins analysis
They analyzed over 3.5 million opt-ins and found a magic number for the best conversions...
Sumo analyzed over 3.5 million opt-ins from "Scroll Popups"...
and found the magic number that creates the best conversions.
You know those modals that pop up after you scroll down to a certain point in the article, landing page, or product page.
And you probably thought, “where's the best place to show them”.
Here's what the huge research says.
The best place to show your "Scroll Popup" is 47.7% down your page.
[https://sumo.com/stories/attention-grabbing-popups](https://sumo.com/stories/attention-grabbing-popups)
## +181% better opt-in rate (secret targeting)
Secret ad targeting that boosted opt-in rates for Periscopix by 181%...
Periscopix used this smart targeting and boosted their opt-in rate by 181%.
[http://www.periscopix.co.uk/clients/case-studies/world-first-gmail-ads](http://www.periscopix.co.uk/clients/case-studies/world-first-gmail-ads)
How?
Have you heard of Gmail Ads?
The Gmail ad looks like a regular email in your inbox.
It means your ad targets people actively using email now - this is why it converts better into opt-ins.
How to activate this secret targeting?
1. When choosing how to target your ads,
click on “Use a different targeting method.”
2. Choose "Placements".
3. Search for Gmail and you’ll see it in the list.
4. Add “mail.google.com” from the list that populates.
5. Once you confirm the campaign, you’ll need to hit Ads -> + AD -> Ad gallery.
6. Choose Gmail Ads and fill in all fields.
P.S. Remember to confirm that your ad is formatted for the smaller screen and loads quickly, because 75% of Gmail users access their accounts from their mobile device.
[https://neilpatel.com/blog/the-beginners-guide-to-gmail-ads](https://neilpatel.com/blog/the-beginners-guide-to-gmail-ads)
## 60% open rate for sales emails (Smart)
How this company achieved a 60% open rate for sales emails...
You want to convert your email subscribers into customers.
But you are afraid to lose them once you start selling.
This company was selling air conditioners.
They were also sending out weather forecasts daily through emails and text messages to their subscribers.
How do you think they decided to send sales emails to buy an air conditioner?
Only when the temperature crossed 75°F (24°C).
60% of those emails and close to 90% of the text messages were opened.
[https://neilpatel.com/blog/how-to-optimize-your-ecommerce-website-for-mobile-devices/](https://neilpatel.com/blog/how-to-optimize-your-ecommerce-website-for-mobile-devices/)
## +12% more subscribers (easy)
I was looking for this experiment for a long time.
You’ve probably seen this many times -
Opt-in forms asking for name and email.
[https://www.leadpages.com/blog/ab-test-how-many-fields-opt-in-form/](https://www.leadpages.com/blog/ab-test-how-many-fields-opt-in-form/)
These guys ran an A/B test and saw that...
Asking for just an email increased conversions by 12.44% compared to asking for name and email.
Huh.
## 1,000 new subscribers in 60 hours (study)
This approach helped Sarah to get over 1,000 new subscribers in 60 hours with $0 spent
You’ve created an awesome article, it gained a bunch of shares and a good position on Google.
You invested a week to create it and 2 weeks to promote it.
Now the only way to grow more is to invest 3 more weeks into another epic article.
Right?
Wrong.
Sarah Peterson used a different approach, invested one day, and got over 1,000 new subscribers in 60 hours. All while spending $0.
The approach is called republishing.
Here's how you can apply it:
1. Find media that accepts republishing.
Here's a simple hack on how to do this fast:
Just Google:
YOUR_TOPIC "this article was originally published"
2. Send an email similar to this:
Subject: [Something eye-catching and not generic]
Body:
Hi [Editor name],
[Personal connection point]
I recently wrote an article about [topic] which my audience has enjoyed. I think [publication name’s] audience would love the article as well, because [why?].
I’ve included the article in the body of this email below, and if you’d rather check the original article out here is the link:
[link].
If you enjoy the article and think it would be a good fit, I would love to have it republished on [publication name].
Let me know what you think.
[Your name]
3. When your article gets accepted, ask to place a canonical tag to your original article (it helps Google to understand where the original article is):
``
[https://sumo.com/stories/traffic-from-republishing](https://sumo.com/stories/traffic-from-republishing)
## Free email marketing tool by Google
TODAY'S HACK
If you want to boost your retention, leverage email marketing, and pay $0, use this free email service by Google...
Email marketing requires time and it costs you money.
The bigger your email list is, the more you have to pay.
But what if you just want to notify your email subscribers about new blog posts automatically = Boost your retention.
What if it costs you $0.
Sound interesting? ;)
Well. There is one free tool by Google that I just noticed.
Here's what this tool does for you:
1. It delivers your new blog posts to your subscribers via email.
2. People can subscribe from your website.
3. This tool is owned by Google. Where do you think they deliver emails: to spam or to inbox? ;)
4. You can export your email list at any time.
5. It's free.
What is this tool?
feedburner.google.com
P.S. If you mix this free tool with another free tool - Welcome Mat by Sumo - OMG, that's going to be massive!
[https://sumo.com/app/welcome-mat](https://sumo.com/app/welcome-mat)
[https://support.google.com/feedburner/answer/78982](https://support.google.com/feedburner/answer/78982)
---
## Personalization
- [Personalization is when marketers use,tailor-made for the individual](https://www.campaignmonitor.com/resources/glossary/personalization/#:~:text=Personalization%20is%20when%20marketers%20use,tailor%2Dmade%20for%20the%20individual.&text=As%20a%20result%2C%20your%20subscribers,receiving%20emails%20from%20your%20brand)
- [Personalized email](https://www.campaignmonitor.com/resources/guides/personalized-email/)
- [5 Email Personalization Strategies to Skyrocket Your Sales in 2022](https://hyperise.com/blog/email-personalization-strategies-to-skyrocket-your-sales)
- [15 Email Personalization Techniques That Work](https://neilpatel.com/blog/email-personalization-techniques/)
- [Email Personalization: 23 of the Best Personalized Email Examples](https://blog.hubspot.com/blog/tabid/6307/bid/34146/7-excellent-examples-of-email-personalization-in-action.aspx)
- [25 Tips for Perfecting Your E-mail](https://www.inc.com/guides/2010/06/email-etiquette.html)
- [What is a Personalized Email? Definition, Tactics & Examples](https://respona.com/blog/personalized-email/)
- [What is a Personalized Email: Definition and Guide](https://sendpulse.com/support/glossary/personalized-email)
- [The power of personalized emails: A guide for marketers](https://www.mailjet.com/blog/email-best-practices/personalized-emails/)
- [10 Email Personalization Hacks: How to Grab a Prospect’s Attention](https://www.cience.com/blog/email-personalization-hacks)
---
## Reasons for Newsletters
1. Your customers want to hear from you.
2. Email newsletters spark sales.
3. Newsletters reconnect you to your customers.
4. Newsletters build your credibility.
5. It’s a cheap way to test marketing ideas.
6. It’s a way to get people when they’re on their phones.
7. You can give your customers things of value and trigger their desire to reciprocate.
8. You can segment your market as narrowly as you wish.
9. It’s a warmup pen for your leads.
10. You can start two-way conversations.
---
## Sending Frequency
- [How Often Should You Send Your Subscription Newsletter?](https://bloggingguide.com/how-often-should-you-send-your-subscription-newsletter/)
---
## Blogs
- [Blockchain / Cryptocurrencies](https://github.com/zudochkin/awesome-newsletters#blockchain--cryptocurrencies)
- [12 Statistics that Show the Power of Email Newsletters](https://uplandsoftware.com/postup/resources/blog/email-newsletter-statistics/)
- [Compare AI Tools](https://compareaitools.org) - Independent, hands-on tested comparisons of email marketing and AI tools.
---
## Demand Curve Tactics
Reading list around Demand Curve–style newsletter growth tactics, on-demand delivery, and related industry notes.
Browse newsletter tools on [Explore → newsletter](/explore?tag=newsletter).
## Demand Curve & conversion tactics
- [Demand curve tested tactics for growing newsletters](https://techcrunch.com/2021/08/03/demand-curve-tested-tactics-for-growing-newsletters/)
- [Demand Curve: Email marketing tactics that convert subscribers into customers](https://techcrunch.com/2021/06/28/demand-curve-email-marketing-tactics-that-convert-subscribers-into-customers/)
- [Advanced marketing insights. By email](https://www.demandcurve.com/newsletter#oktgfxnrwma0uvcsjkaw)
- [Creating Demand With Email Newsletters](https://ezinearticles.com/?Creating-Demand-With-Email-Newsletters&id=17354)
- [Email newsletters: start, improve, reap](https://www.zembr.co/blog-archive/email-newsletters-start-improve-reap)
## On-demand & partner newsletters
- [How to Send Newsletters On Demand](https://blog.feedly.com/how-to-send-newsletters-on-demand/)
- [On demand newsletters](http://www.tlehs.com/on-demand-newsletters)
- [Deliver personalized news and targeted newsletters based on preferences](https://www.impartner.com/news-on-demand/)
- [Partnerdemand newsletters](https://www.partnerdemand.com/hpi/newsletters)
- [IT/Cyber security expert newsletters](https://www.it-on-demand.com/free-stuff/newsletters/)
- [Top 10 Supply Chain Newsletters](https://supplychaindigital.com/top10/top-10-supply-chain-newsletters)
## Industry signals & trends
- [94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success](https://demandgenreport.com/features/news-briefs/94-of-marketers-cite-email-as-integral-for-pandemic-post-pandemic-success/)
- [The Future of Email in 2020 and Beyond](https://www.litmus.com/blog/infographic-5-email-marketing-trends-2020/)
- [63% of Marketers to Use Email Newsletters to Enhance First-Party Data](https://komarketing.com/industry-news/63-of-marketers-to-use-email-newsletters-to-enhance-first-party-data-4420/)
## Related
- [Building an Email List](/docs/strategy/building-an-email-list)
- [Lead Generation](/docs/strategy/lead-generation)
- [Newsletter Platforms](/docs/tools/newsletter-platforms)
- [Filter newsletters on Explore](/explore?tag=newsletter)
---
## Email Templates
- [Email Marketing Templates](https://www.hubspot.com/resources/template/email-marketing)
---
## FAQ
# Frequently Asked Questions
Common questions about newsletters and email marketing:
1. What is the most common reason for subscribing to a newsletter?
2. What is the main purpose of a newsletter?
3. How should you start a newsletter?
4. What's the difference between a blog and a newsletter?
5. How do I start a newsletter for free?
6. What does it mean to subscribe to a newsletter?
7. Does subscribing to a newsletter cost money?
8. Why do we subscribe?
9. How do you organize a newsletter?
10. What are 5 elements of an effective newsletter?
11. What should a newsletter contain?
12. How many words should a newsletter be?
13. What is the best format for a newsletter?
14. How do you end a newsletter? (example)
15. How do you write a killer newsletter?
16. What can I do instead of a newsletter?
17. Does your blog need a newsletter?
18. Is a mailing list the same as a newsletter?
---
## Read Later
- [Email Marketing Roadmap: Everything You Should Know About Email Campaigns (Updated 2020)](https://medium.com/the-logician/email-marketing-guide-39cafacc8085)
- [What is Spam? How to Avoid Spam Filters](https://mailchimp.com/resources/avoid-spam-filters/)
- [Email Marketing Benchmarks and Statistics by Industry](https://mailchimp.com/resources/email-marketing-benchmarks/)
- [What We Learned From A Week Of Prototyping A Newsletter In Public](https://www.buzzfeed.com/millietran/what-we-learned-from-a-week-of-prototyping-a-newsletter-in-p?utm_term=.buZREmGLv#.clEON14Zb)
- [How The Skimm’s passionate readership helped its newsletter grow to 1.5 million subscribers](https://www.niemanlab.org/2015/08/how-the-skimms-passionate-readership-helped-its-newsletter-grow-to-1-5-million-subscribers/)
- [25 Tips for Perfecting Your E-mail EtiquetteDo you have bad netiquette? In other words, are you appalling colleagues with your awful e-mail manners? Clean-up your act with these etiquette tips from the experts.](https://www.inc.com/guides/2010/06/email-etiquette.html)
---
## Why Email Matters
- [Elastic-email. A Beginner’s Guide to Email Deliverability](https://elasticemail.com/blog/beginners-guide-to-email-deliverability)
- [4 Innovative Email and Instant Messaging Platforms in 2022](https://hackernoon.com/4-innovative-email-and-instant-messaging-platforms-in-2022)
- [How Bilety.fm Transitioned to Elastic Email](https://elasticemail.com/blog/bilety-fm-case-study)
- [What Are The Advantages Of Mobile-First Email Design](https://elasticemail.com/blog/marketing_tips/mobile-first-email-design)
- [7 Powerful Examples of AMP Email Campaigns](https://elasticemail.com/blog/7-powerful-examples-of-amp-email-campaigns)
- [4 Reasons to Use Newsletters in Your Email Marketing Strategy](https://elasticemail.com/blog/newsletter-strategy)
- [Everything you need to know about email newsletter monetization](https://blog.liveintent.com/everything-you-need-to-know-about-email-newsletter-monetization/)
- [What 14 Studies Say About The Best Time To Send Email](https://coschedule.com/blog/best-time-to-send-email)
- [Five Reasons the Newsletter Should Be Part of Your Marketing Strategy](https://www.simplemachinesmarketing.com/blog/five-reasons-the-newsletter-should-be-part-of-your-marketing-strategy/)
- [Images vs. No Images in Email Marketing Newsletters: Which Gets Better Results?](https://www.impactplus.com/blog/images-vs.-no-images-in-marketing-emails-newsletters)
- [What are the benefits of email newsletters](https://www.contactually.com/blog/what-are-the-benefits-of-email-newsletters)
---
## Checkers
- [HTML email check](https://www.htmlemailcheck.com/check/)
- [A ESLint plugin to lint and fix inline scripts contained in HTML files](https://www.npmjs.com/package/eslint-plugin-html)
- [HTML Validator - Linter](https://www.freeformatter.com/html-validator.html)
- [EmailQo Email Infrastructure Grader](https://emailqo.com/email-grader) - Free tool to check SPF, DKIM, DMARC and mail server configuration. Scores any domain out of 100. No signup required.
---
## Cool Projects
Standout projects and demos worth cloning or studying. This page is a **showcase**, not the canonical catalog.
- **Canonical compilers / frameworks** (MJML, Inky, Premailer, Foundation) → [Frameworks & compilers](./github-frameworks)
- **Template boilerplates** → [HTML email templates & boilerplates](./github-email-templates)
- **Adjacent npm packages and sites** → [Related Repositories](./related-repositories)
## Projects
- [Bojler](https://github.com/Slicejack/bojler)
- [Maizzle](https://github.com/maizzle/maizzle)
- [Pechkin](https://github.com/sglazov/pechkin)
- [React multi email](https://github.com/jsdevkr/react-multi-email)
- [Generating Emails with React](https://github.com/lang-ai/react-emails)
- [React Confirm Email](https://github.com/funador/react-confirm-email)
## Related
- [GitHub Repositories overview](./github-repositories)
- [Frameworks & compilers](./github-frameworks)
- [Related Repositories](./related-repositories)
---
## Frontend Development
Resources for building HTML emails — split so tutorials, templates, and coding references stay easy to scan.
Filter template-related tools on [Explore → templates](/explore?tag=templates).
## Browse by section
| Section | What you’ll find |
| --- | --- |
| [Articles & Tutorials](./html-email-tutorials) | Learn HTML email — getting started, deep guides, coding vs web |
| [HTML Email Templates](./html-email-templates) | Builders & inspiration — galleries, packs, Unlayer/Postcards |
| Coding references | Guidelines and gists live under [Best practices & references](./html-email-tutorials#best-practices--references) |
## Related
- [GitHub Repositories](./github-repositories)
- [Cool Projects](./cool-projects)
- [Email Builders & Templates](/docs/tools/email-builders)
- [Explore templates](/explore?tag=templates)
---
## HTML Email Templates & Boilerplates
# HTML email templates & boilerplates
Starter HTML, blueprints, and ready-to-customize email templates from GitHub (plus a few closely related template libraries).
- [Free Responsive HTML Email Template](https://github.com/leemunroe/responsive-html-email-template)
- [Free HTML Email Templates](https://www.dyspatch.io/resources/templates/)
- [Email Blueprints](https://github.com/mailchimp/email-blueprints)
- [Free Email Templates by Colorlib](https://github.com/ColorlibHQ/email-templates)
- [Responsive HTML Email Template](https://github.com/charlesmudy/responsive-html-email-template) — Responsive HTML email template starter
- [Responsive transactional HTML email templates](https://github.com/mailgun/transactional-email-templates)
- [Email-Boilerplate](https://github.com/seanpowell/Email-Boilerplate)
- [SendGrid email templates](https://github.com/sendgrid/email-templates)
- [Email Templates (forwardemail)](https://github.com/forwardemail/email-templates)
- [Trade Show Email Templates](https://github.com/LensmorOfficial/trade-show-email-templates) — Ready-to-use templates for pre-show, onsite, and post-show B2B outreach
- [Responsive HTML email templates (konsav)](https://github.com/konsav/email-templates)
- [Postmark Transactional Email Templates](https://github.com/ActiveCampaign/postmark-templates)
## Related
- [Articles & Tutorials](./html-email-tutorials) — coding guides (not duplicated here)
- [GitHub Repositories overview](./github-repositories)
- [Frameworks & compilers](./github-frameworks)
- [Related Repositories](./related-repositories)
- [Cool Projects](./cool-projects)
- [Filter templates on Explore](/explore?tag=templates)
---
## Email Frameworks & Compilers
# Frameworks & compilers
Compilers, frameworks, and tooling for authoring HTML email — MJML, Inky/Foundation, CSS inliners, editors, and React wrappers.
- [MJML](https://github.com/mjmlio/mjml)
- [Mjml react](https://github.com/wix-incubator/mjml-react)
- [Inky](https://github.com/foundation/inky)
- [Foundation for Emails](https://github.com/foundation/foundation-emails)
- [Premailer](https://github.com/premailer/premailer)
- [Email Framework](https://github.com/g13nn/Email-Framework)
- [Mosaico — Responsive Email Template Editor](https://github.com/voidlabs/mosaico)
- [React html email](https://github.com/chromakode/react-html-email)
For Maizzle and other showcase apps, see [Cool Projects](./cool-projects). For Maizzle’s site and npm helpers, see [Related Repositories](./related-repositories).
## Related
- [GitHub Repositories overview](./github-repositories)
- [HTML email templates & boilerplates](./github-email-templates)
- [Infrastructure & APIs](./github-infrastructure)
- [Cool Projects](./cool-projects)
- [Related Repositories](./related-repositories)
---
## Email Infrastructure & APIs
# Infrastructure & APIs
Repos, forwarding, verification, domain lists, and privacy-focused email services on GitHub.
- [EmailEngine Email API](https://github.com/postalsys/emailengine)
- [Forward email](https://github.com/forwardemail/free-email-forwarding)
- [SMTP Email Verification](https://github.com/EmailVerify/email-verify)
- [List of disposable email domains](https://github.com/disposable-email-domains/disposable-email-domains)
- [Tutanota](https://github.com/tutao/tutanota) — Privacy-focused encrypted email for mail, contacts, and calendar
## Related
- [GitHub Repositories overview](./github-repositories)
- [Frameworks & compilers](./github-frameworks)
- [Checkers](./checkers)
- [Amazon SES](/docs/operations/amazon-ses)
---
## GitHub Repositories
Canonical open-source repositories for building and running email. The flat list was hard to scan, so entries are grouped by job. Duplicates (same repo twice) have been removed.
## Browse by section
| Section | What you’ll find |
| --- | --- |
| [HTML email templates & boilerplates](./github-email-templates) | Starter templates, blueprints, and ready-to-send HTML |
| [Frameworks & compilers](./github-frameworks) | MJML, Inky, Foundation, Premailer, React/MJML wrappers |
| [Infrastructure & APIs](./github-infrastructure) | EmailEngine, forwarding, verification, privacy mail |
## How these pages differ
| Page | Job |
| --- | --- |
| **GitHub Repositories** (this hub + children) | Canonical repos for templates, compilers, and mail infrastructure |
| [Related Repositories](./related-repositories) | Adjacent packages and sites (npm helpers, Maizzle docs site, labs) |
| [Cool Projects](./cool-projects) | Standout showcases worth exploring (Maizzle app, Bojler, React experiments) |
Prefer one home per repo: frameworks live under [Frameworks](./github-frameworks); Cool Projects highlights demos without re-listing every compiler.
## Related
- [Frontend Development](./frontend-development)
- [HTML Email Templates (guides)](./html-email-templates)
- [Filter GitHub-tagged resources](/explore?tag=github)
---
## HTML Email Templates
Template collections, galleries, and builders — separate from coding tutorials.
## Template collections & galleries
- [Responsive Email Templates](https://zurb.com/playground/responsive-email-templates)
- [Free HTML Email Templates](https://github.com/designmodo/html-email-templates)
- [Responsive Email](https://github.com/derekpunsalan/responsive-email)
- [CodePen Email Templates](https://codepen.io/collection/AyVBJr)
- [Really Good Emails](https://reallygoodemails.com/)
- [Benchmark Email Marketing Templates](https://www.benchmarkemail.com/email-templates/)
- [1210+ Free HTML Professional Email Templates](https://beefree.io/templates/)
## Visual builders
- [Unlayer](https://unlayer.com) — create beautiful emails easily
- [Postcards](https://designmodo.com/postcards/) — intuitive email builder for teams and individuals
## Related lists
- [Articles & Tutorials](./html-email-tutorials)
- [GitHub Repositories](./github-repositories)
- [Email Builders & Templates](/docs/tools/email-builders)
- [Filter templates on Explore](/explore?tag=templates)
---
## HTML Email Tutorials
# Articles & Tutorials
Guides and lessons for coding HTML emails from scratch and avoiding common pitfalls.
## Getting started
- [HTML Email Basics](https://templates.mailchimp.com/getting-started/html-email-basics/)
- [New to email coding? Here’s where to start](https://explore.reallygoodemails.com/new-to-email-coding-heres-where-to-start-2494422f0bd4)
- [How To Code An Email Newsletter in 6 Simple Steps](https://www.crazyegg.com/blog/how-to-code-an-email-newsletter/)
- [The RIGHT WAY to create HTML emails | TUTORIAL [2021]](https://www.youtube.com/watch?v=sSNnixkKqcA)
## Deep guides
- [A Complete Guide To HTML Email](https://www.smashingmagazine.com/2021/04/complete-guide-html-email-templates-tools/)
- [How to Code a Responsive Email from Scratch](https://litmus.com/community/learning/24-how-to-code-a-responsive-email-from-scratch)
- [Build an HTML Email Template From Scratch](https://webdesign.tutsplus.com/articles/build-an-html-email-template-from-scratch--webdesign-12770)
- [A Complete Guide To Create Your Own HTML Email](https://email.uplers.com/blog/step-step-guide-create-html-email/)
- [How to HTML: Your Guide to Designing and Coding Emails That Deliver](https://customer.io/blog/how-to-html-your-guide-to-designing-and-coding-emails-that-deliver/)
- [How to Code a Mobile-First Responsive Email Template [Tutorial]](https://designmodo.com/code-responsive-email-template/)
- [Coding HTML emails](https://www.campaignmonitor.com/dev-resources/guides/coding-html-emails/)
## Best practices & references
- [HTML Email Development Best Practices: Rules to Code By](https://www.emailonacid.com/blog/article/email-development/email-development-best-practices-2/)
- [The Most Common Email Coding Mistakes and How to Avoid Them](https://sendpulse.com/blog/email-coding-mistakes)
- [Email Coding vs Web Coding: It’s Not The Same](https://smaily.com/email-coding-vs-web-coding-its-not-the-same/)
- [Email Coding Guidelines](https://gist.github.com/janogarcia/4977a2346cbc7e52334b)
Looking for ready-made packs instead? See [HTML Email Templates](./html-email-templates).
---
## HTML Utilities
- [Sanitize-html](https://www.npmjs.com/package//sanitize-html)
- [HTML element attributes (www.npmjs.com)](https://www.npmjs.com/package/html-element-attributes)
- [HTML tag](https://www.npmjs.com/package/html-tag)
- [Breakdance](https://github.com/breakdance/breakdance)
- [Snapdragon](https://github.com/here-be/snapdragon)
- [HTML element attributes (github.com)](https://github.com/wooorm/html-element-attributes)
- [Element mold](https://www.npmjs.com/package/element-mold)
---
## Related Repositories
Adjacent packages, product sites, and labs that support HTML email work but are **not** the primary GitHub catalog.
- Core templates / frameworks / APIs → [GitHub Repositories](./github-repositories)
- Showcase apps and demos → [Cool Projects](./cool-projects)
## Packages & sites
- [Maizzle — utility-first HTML emails](https://maizzle.com/)
- [Verymail](https://www.npmjs.com/package/verymail)
- [Markdown To Mailchimp (npm)](https://www.npmjs.com/package/markdown-to-mailchimp)
- [Markdown To Mailchimp (GitHub)](https://github.com/MarcL/markdown-to-mailchimp)
- [HTML tag validator](https://github.com/pluralsight/htmlTagValidator)
- [Mailwind](https://github.com/soheilpro/mailwind)
- [MJML email templates](https://github.com/mjmlio/email-templates)
- [Email Lab](https://github.com/sparkbox/email-lab)
- [Generating Emails with React](https://github.com/lang-ai/react-emails)
`Generating Emails with React` also appears under [Cool Projects](./cool-projects) as a showcase entry.
## Related
- [GitHub Repositories overview](./github-repositories)
- [Frameworks & compilers](./github-frameworks)
- [HTML utilities](./html-utilities)
- [Cool Projects](./cool-projects)
---
## Administration
Resources for email authentication, deliverability, and sending infrastructure.
- [DNS & DKIM](./dns-dkim) — DKIM, SPF, and related standards
- [Amazon SES](./amazon-ses) — sending and authenticating email with Amazon SES
---
## Amazon SES
- [What is Amazon SES?](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/Welcome.html)
- [Verifying a DKIM domain identity with your DNS provider](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/verify-domain-procedure.html)
- [Verifying an email address identity](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/verify-email-addresses.html)
- [How do I migrate from my email-sending solution to Amazon SES?](https://aws.amazon.com/ru/premiumsupport/knowledge-center/ses-migrate-email-solution/)
- [Authenticating Email with DKIM in Amazon SES](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-authentication-dkim.html)
- [Authenticating Email with SPF in Amazon SES](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-authentication-spf.html)
- [Complying with DMARC using Amazon SES](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-authentication-dmarc.html)
---
## DNS & DKIM
- [DomainKeys Identified Mail (DKIM) Signatures](https://tools.ietf.org/html/rfc6376)
- [Sender Policy Framework (SPF) for Authorizing Use of Domains in Email, Version 1](https://tools.ietf.org/html/rfc7208)
- [DomainKeys Identified Mail (DKIM) Service Overview](https://tools.ietf.org/html/rfc5585)
- [I want to send HTML emails from my site, but Outlook is flagging them as spam](https://stackoverflow.com/questions/8269067/i-want-to-send-html-emails-from-my-site-but-outlook-is-flagging-them-as-spam)
- [Broken-link-checker](https://www.npmjs.com/package/broken-link-checker)
- [Link-checker](https://www.npmjs.com/package/link-checker)
- [Link-check](https://www.npmjs.com/package/link-check)
---
## GDPR
- [Collect Consent with GDPR Forms](https://mailchimp.com/help/collect-consent-with-gdpr-forms/)
- [GDPR Re-permission Campaigns: 6 Tips for Making Them a Success](https://www.litmus.com/blog/gdpr-re-permission-campaigns-6-tips-for-making-them-a-success/)
- [GDPR Consent Examples](https://www.privacypolicies.com/blog/gdpr-consent-examples/)
- [GDPR consent form examples – What to do and not to do](https://www.iubenda.com/en/help/21996-gdpr-consent-forms-examples)
---
## Additional Content
- [Direct-to-consumer advertising](https://en.wikipedia.org/wiki/Direct-to-consumer_advertising)
- [E-mail versus print](https://www.washington.edu/marketing/e-communications/e-communications-basics/e-mail-vs-print/)
- [What is a Newsletter? The Ultimate Guide](https://www.brafton.com/what-is-a-newsletter/)
- [What is Email Newsletter? - Definition and Tips](https://sendpulse.com/support/glossary/email-newsletter)
- [Why Is Everyone Talking About Newsletters?](https://the1a.org/segments/substack-newsletter-blog/)
- [YouTube: Custom HTML emails with an email expert](https://www.youtube.com/watch?v=MHnTpN0g7ko&ab_channel=KevinPowell)
---
## Arthur Tkachenko Articles
- [5 Reasons Why Newsletters Should Be Part Of Your Business Strategy](https://hackernoon.com/5-reasons-why-newsletters-should-be-part-of-your-business-strategy)
- [Organizing an Advanced Structure for HTML Email Template](https://hackernoon.com/organizing-an-advanced-structure-for-html-email-template)
- [How I Started to Build React Components for Email Templates](https://hackernoon.com/how-i-started-to-build-react-components-for-email-templates)
- [Introducing a Simple NPM Module with Email Templates](https://hackernoon.com/introducing-a-simple-npm-module-with-email-templates)
- [Glossary for Non Technies](https://hackernoon.com/glossary-for-non-technies)
- [Email Marketing and How to Curate an Effective Business Newsletter](https://hackernoon.com/email-marketing-and-how-to-curate-an-effective-business-newsletter)
- [Exploring Substack for Building Your Newsletter](https://hackernoon.com/exploring-substack-for-building-your-newsletter)
- [Building a Design System for Email Templates (React)](https://hackernoon.com/building-a-design-system-for-email-templates-react)
- [Together4Victory: List of Email Marketing Tools](https://hackernoon.com/together4victory-list-of-email-marketing-tools)
- [Cool Newsletters for developers [Part 1]](https://hackernoon.com/cool-newsletters-for-developers-part-1)
- [Cool resources for sending emails](https://hackernoon.com/cool-resources-for-sending-emails)
---
## Awesome Lists
- [Sister Repository](https://github.com/jonathandion/awesome-emails)
- [Awesome-augmented](https://github.com/chaconnewu/awesome-augmented/blob/master/awesomes/awesome-emails.md)
---
## Miscellaneous
## Newsletters & reading
- [200+ newsletters: a crowdsourced list of must-read emails](https://www.luminary-labs.com/insight/200-newsletters-a-crowdsourced-list-of-must-read-emails/)
- [The 80 best single-operator newsletters](https://www.insidehook.com/feature/internet/best-single-operator-email-newsletters-internet)
- [25 newsletters worth inviting into your inbox](https://medium.com/an-idea-for-you/25-newsletters-worth-inviting-into-your-inbox-62046f871a63)
- [Amazing email newsletters for bloggers/technology/scientists/startups/crypto/investing/finance/marketer/fitness](https://letterlist.com/)
- [Really Good Emails Newsletter](https://reallygoodemails.com/emails/really-good-emails-weekly) — Curated examples and email inspiration.
- [Email on Acid Newsletter](https://www.emailonacid.com/blog/article/email-marketing/email-on-acids-email-newsletter/) — Deliverability and QA insights.
- [Email Love Newsletter](https://emaillove.com/newsletter) — Design and campaign inspiration.
- [Email Weekly Newsletter](https://www.getrevue.co/profile/emailweekly) — Weekly email industry roundup.
## Tools & community
- [StampReady](https://www.stampready.net/) — Email template tool and editor for building and managing HTML emails.
- [Correlated](https://www.linkedin.com/company/correlated) — LinkedIn company page for the Correlated product/community.
## Building email teams
- [How to Build a World-Class Email Team](https://www.mailjet.com/blog/email-best-practices/build-email-team/) — Mailjet guide to hiring and structuring email marketing teams.
- [How to Build a Remote Email Marketing Team](https://www.benchmarkemail.com/blog/remote-email-marketing-team/) — Benchmark Email on remote team setup and collaboration.
---
## Services
- Email Strategy and Audit
- Email Campaign Management
- Email Marketing Automation
- Email Template Production
- ESP Vendor evaluation and Migration
- Email Deliverability
- Dedicated resources
- Email Marketing Strategy
- All metrics reporting
- CRM integration
- Website integration
- List segmentation and targeted emails
- contact list management
- professionaly designed landing pages
- professionaly designed emails
- clear and defined KPIs
- Campaign Objectives
## [Linkedin page of LLazyEmail](https://www.linkedin.com/company/llazyemail/)
---
## Similar Companies
- [Feedotter](https://www.feedotter.com/)
---
## Transactional Email Concepts & Guides
# Concepts & guides
Definitions, explainers, examples, and best-practice guides for transactional email (receipts, password resets, shipping updates, product notifications).
Startup-focused marketing articles moved to [Email Marketing Strategy](/docs/strategy/email-marketing-strategy#email-marketing-for-startups).
## Concepts & definitions
- [What is transactional email and what is it used for?](https://postmarkapp.com/blog/what-is-transactional-email-and-how-is-it-used)
- [The Difference Between Marketing Email and Transactional Email](https://blog.hubspot.com/customers/difference-between-transactional-and-marketing-email)
- [What is a Transactional Email? - Definitive Guide](https://sendpulse.com/support/glossary/transactional-email)
- [What are transactional emails?](https://www.zoho.com/zeptomail/what-are-transactional-emails.html)
- [What is Transactional Email 101?](https://www.sparkpost.com/blog/transactional-email-101/)
- [Transactional email: Definition, types, and examples](https://www.omnisend.com/blog/transactional-email/)
- [What Is a Transactional Email?](https://serversmtp.com/what-is-a-transactional-email/)
- [What are marketing and transactional emails?](https://help.kajabi.com/hc/en-us/articles/360043089694-What-are-marketing-and-transactional-emails-)
## Guides & best practices
- [Transactional Emails: Types, Examples and Best Practices](https://www.getvero.com/resources/guides/lifecycle-marketing/transactional-emails/)
- [Transactional Email Explained: Definition, Best Practices, & Setup](https://www.sendinblue.com/blog/transactional-emails-guide/)
- [The Beginner’s Guide to Transactional Emails](https://encharge.io/what-are-transactional-emails/)
- [Transactional Email: What It Is, Why You Need It [+Examples]](https://www.getresponse.com/blog/introducing-transactional-emails/)
- [Intro to Transactional Emails](https://mailtrap.io/blog/transactional-emails/)
- [Ultimate guide: Transactional email explained (what, why and how)](https://www.mailersend.com/blog/transactional-email-explained)
- [About Transactional Email](https://mailchimp.com/help/about-transactional-email/)
- [Transactional emails](https://help.campaignmonitor.com/transactional-emails)
- [Email Guidelines](https://awesomeopensource.com/project/hteumeuleu/email-guidelines)
## Examples & inspiration
- [What Is a Transactional Email? (With 10 Stunning Examples)](https://optinmonster.com/transactional-emails/)
- [10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement](https://instapage.com/blog/transactional-email-best-practices)
Looking for providers instead? See [Providers & products](./transactional-tools).
---
## Transactional Emails
Transactional email is message traffic triggered by user actions — receipts, password resets, shipping updates, and product notifications.
Startup / lifecycle marketing articles that are **not** specifically transactional live under [Email Marketing Strategy](/docs/strategy/email-marketing-strategy#email-marketing-for-startups).
## Browse by section
| Section | What you’ll find |
| --- | --- |
| [Concepts & guides](./transactional-articles) | Definitions, best practices, and transactional examples |
| [Providers & products](./transactional-tools) | SES-adjacent / MailerSend / Postmark-style providers and roundups |
## Related
- [Lifecycle Emails](/docs/strategy/lifecycle-emails)
- [Email Marketing Strategy](/docs/strategy/email-marketing-strategy)
- [Amazon SES](/docs/operations/amazon-ses)
- [Automation Platforms](/docs/tools/automation-platforms)
- [Filter transactional resources](/explore?tag=transactional)
---
## Transactional Email Providers & Products
# Providers & products
Providers, platform documentation, directories, and templates for sending transactional email.
## Providers & platforms
- [Transactional Email (SendGrid)](https://sendgrid.com/use-cases/transactional-email/)
- [MailerSend / MailerLite transactional](https://www.mailerlite.com/features/transactional-emails)
- [Mailjet transactional email](https://www.mailjet.com/solutions/use-cases/transactional-email/)
- [Transactional Email – WordPress (Kinsta)](https://kinsta.com/help/transactional-email/)
- [How to use flows to send transactional emails (Klaviyo)](https://help.klaviyo.com/hc/en-us/articles/360003165732-How-to-use-flows-to-send-transactional-emails)
- [Transactional Email campaigns (Braze)](https://www.braze.com/docs/user_guide/message_building_by_channel/email/transactional_message_api_campaign/)
- [Transactional emails (Bloomreach)](https://documentation.bloomreach.com/engagement/docs/transactional-emails)
## Roundups & directories
- [The 6 best transactional email services in 2022](https://zapier.com/blog/best-transactional-email-sending-services/)
- [Best Transactional Email Software (G2)](https://www.g2.com/categories/transactional-email)
## Templates
- [Responsive transactional HTML email templates](https://github.com/mailgun/transactional-email-templates)
## Related
- [Concepts & guides](./transactional-articles)
- [Amazon SES](/docs/operations/amazon-ses)
- [Automation Platforms](/docs/tools/automation-platforms)
- [Filter transactional on Explore](/explore?tag=transactional)
---
## Glossary
Quick definitions for terms you’ll see across this library.
export const sorted = [...glossary].sort((a, b) =>
a.term.localeCompare(b.term),
);
{sorted.map((item) => (
{item.term}
{' — '}
{item.definition}
))}
Prefer machine-readable data? Use the [`/api/v1/glossary.json`](pathname:///api/v1/glossary.json) export.
---
## Public API
Machine-readable exports of the curated library. All endpoints are static JSON files published with the site.
Base URL:
```text
https://llazyemail.github.io/awesome-email-marketing/api/v1/
```
## Endpoints
| Endpoint | Description |
| --- | --- |
| [`catalog.json`](pathname:///api/v1/catalog.json) | Full tagged resource catalog |
| [`metrics.json`](pathname:///api/v1/metrics.json) | Counts by section and tag |
| [`glossary.json`](pathname:///api/v1/glossary.json) | Glossary terms and definitions |
| [`docs-pages.json`](pathname:///api/v1/docs-pages.json) | Auto-generated list of every docs markdown page |
## Catalog item shape
```json
{
"id": "mailchimp",
"name": "Mailchimp",
"url": "https://mailchimp.com/",
"description": "Free emailing software",
"section": "tools",
"sourcePage": "/docs/tools/best-tools",
"tags": ["esp", "free", "newsletter"]
}
```
## Example
```bash
curl -s https://llazyemail.github.io/awesome-email-marketing/api/v1/catalog.json | jq '.items | length'
```
Filter client-side by tag, or use the interactive [Explore](/explore) page.
## LLM / agent exports
Built automatically with each site build (see issue [#223](https://github.com/LLazyEmail/awesome-email-marketing/issues/223)):
| Path | Description |
| --- | --- |
| [`/llms.txt`](pathname:///llms.txt) | [llmstxt.org](https://llmstxt.org/) index of documentation pages |
| [`/llms-full.txt`](pathname:///llms-full.txt) | Full docs corpus concatenated for LLM context |
| Doc `.md` URLs | Append `.md` to a docs URL (via markdown source plugin), or use per-page markdown files from the LLMs plugin |
| Copy page button | On docs pages — copy clean Markdown or open in ChatGPT / Claude / Gemini / Perplexity |
| [AgentReady MCP](https://www.agentready.it.com/api/mcp) | Docs are re-indexed after each production build for MCP clients |
## Regenerating locally
```bash
cd website
npm run generate:api
```
The generator parses selected docs pages into `src/data/catalog.json` and `static/api/v1/*`.
LLM files (`llms.txt`, `llms-full.txt`, per-page markdown) are produced during `npm run build`.
---
## Changelog
Notable updates to the documentation site and curated library.
Entries are generated automatically from merged pull requests via [`auto-changelog`](https://www.npmjs.com/package/auto-changelog). Run `npm run changelog` in `website/` locally, or rely on the **Update changelog** GitHub Action after each merge to `main`.
{changelog.map((entry) => (
{entry.date} — {entry.title}
{entry.items.map((item) => (
{item}
))}
))}
---
## Automizy Blog
- [9 SaaS Marketing Tools Every Startup Needs [Tested In 2021]](https://automizy.com/blog/saas-marketing-tools/)
- [79 Email Call To Action Examples & How To Use Them](https://automizy.com/blog/email-call-to-action/)
- [SaaS Marketing 101: How To Acquire & Retain Customers](https://automizy.com/blog/saas-marketing/)
- [18 SaaS Marketing Best Practices To Boost Your Business](https://automizy.com/blog/18-saas-marketing-best-practices/)
- [8 Email Marketing Skills You Need To Know In 2021](https://automizy.com/blog/email-marketing-skills/)
- [Email List Management Best Practices (The Complete Guide)](https://automizy.com/blog/email-list-management/)
- [16 B2B Email Marketing Examples For 2021 [How To Write Them]](https://automizy.com/blog/b2b-email-marketing/)
- [9 Drip Email Campaign Examples [Learn How To Create Them]](https://automizy.com/blog/drip-email-campaign-examples/)
---
## Drip Blog
- [11 Must-Have E-Commerce Email Marketing Campaigns](https://www.drip.com/blog/ecommerce/transactional-email-examples)
- [The 7 Best Forward to a Friend Email Examples We’ve Seen](https://www.drip.com/blog/ecommerce/forward-to-a-friend-email-examples)
- [Brand development](https://www.drip.com/blog/ecommerce-marketing/brand-development)
- [9 of the Best Drip Campaign Examples We’ve Seen](https://www.drip.com/blog/email-marketing/drip-campaign-examples)
- [How to Use Popups (The Right Way)](https://www.drip.com/blog/ecommerce/how-to-use-popups)
---
## Revue
- [A newsletter for readers and writers on Twitter.](https://www.getrevue.co/profile/the_week_in_newsletters)
- [How much can you earn from your newsletter?](https://www.getrevue.co/profile/the_week_in_newsletters/issues/how-much-can-you-earn-from-your-newsletter-557696)
- [Options to start a paid newsletter](https://www.getrevue.co/profile/the_week_in_newsletters/issues/options-to-start-a-paid-newsletter-292557)
- [How much is your newsletter worth?](https://www.getrevue.co/profile/the_week_in_newsletters/issues/how-much-is-your-newsletter-worth-285518)
- [Risks and rewards of a paid newsletter](https://www.getrevue.co/profile/the_week_in_newsletters/issues/risks-and-rewards-of-a-paid-newsletter-280186)
---
## Vero Insights
- [How Email Marketing Increased Monthly Revenue Growth By 34%](https://www.getvero.com/resources/email-marketing-increase-revenue-34-percent/)
- [The Fastest and Easiest Way to Grow Your Email List](https://www.getvero.com/resources/grow-your-email-list/)
- [25 Ways to Get Better at Email Marketing](https://www.getvero.com/resources/master-email-marketing/)
- [Making the most of your funnel: the ‘Hail Mary’ email](https://www.getvero.com/resources/making-the-most-of-your-funnel-the-hail-mary-email/)
- [15 Campaigns to Give You Inspiration for Data-driven Email Marketing Campaigns](https://www.getvero.com/resources/15-data-driven-email-marketing-campaigns-to-help-you-kick-ass-in-2014/)
- [How Email Marketing Increased Monthly Revenue Growth By 34%/](https://www.getvero.com/resources/email-marketing-increase-revenue-34-percent/)
- [The Fastest and Easiest Way to Grow Your Email List](https://www.getvero.com/resources/grow-your-email-list/)
- [25 Ways to Get Better at Email Marketing](https://www.getvero.com/resources/master-email-marketing/)
- [HTML Email Templates: A guide to getting started](https://www.getvero.com/resources/html-email-templates/)
---
## Zapier Blog
- [How to choose email marketing software](https://zapier.com/learn/email-marketing/)
- [6 ways to automate your email marketing with Mailchimp](https://zapier.com/blog/mailchimp-integrations/)
- [4 ways to automate your email marketing for better communication](https://zapier.com/blog/automate-email-marketing/)
- [How to automate email marketing like a pro](https://zapier.com/learn/automation-for-small-businesses/email-marketing-automation/)
- [The 6 best email marketing apps to send drip campaigns in 2022](https://zapier.com/learn/email-marketing/best-drip-email-marketing-apps/)
- [4 ways to automate your email marketing for better communication](https://zapier.com/learn/email-marketing/email-marketing-list-automation/)
- [Email by Zapier Integrations](https://zapier.com/apps/email/integrations)
- [The best email newsletter software: 9 email marketing services for your business](https://zapier.com/learn/email-marketing/best-email-newsletter-software/)
---
## Effective Email Marketing
- [6 advanced KPIs for measuring email engagement](https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-engagement-kpis/)
- [How To Measure Your Newsletter Performance](https://revenue-hub.com/measure-newsletter-performance/)
- [How to create an effective email marketing strategy? (Step-By-Step Guide)](https://www.lianatech.com/resources/blog/how-to-create-an-effective-email-marketing-strategy-step-by-step-guide.html)
- [7 Email Newsletter Best Practices for Small Businesses](https://www.fool.com/the-blueprint/email-newsletter-best-practices/)
---
## Email Marketing Basics
- [Metrics: Measuring Your Newsletter](https://localnewslab.org/guide/newsletters/metrics-measuring-your-newsletter/)
- [10 Metrics to Track Newsletter Content Success](https://writtent.com/blog/10-metrics-to-track-your-newsletter-content-success/)
- [Email Marketing Benchmarks and Statistics by Industry](https://mailchimp.com/resources/email-marketing-benchmarks/)
- [12 Statistics that Show the Power of Email Newsletters](https://uplandsoftware.com/postup/resources/blog/email-newsletter-statistics/)
---
## Newsletter Metrics
Start here if you want to track opens, clicks, engagement, and revenue impact.
## In this section
- [Email Marketing Basics](/docs/operations/metrics/email-marketing-basics) — core metrics and industry benchmarks
- [Measure Performance](/docs/operations/metrics/measure-performance) — how to evaluate newsletter results
- [Effective Email Marketing](/docs/operations/metrics/effective-email-marketing) — advanced KPIs and best practices
---
## Measure Performance
- [Email Marketing Benchmarks and Statistics by Industry](https://mailchimp.com/resources/email-marketing-benchmarks/)
- [How to Effectively Measure Your Email Newsletter Performance](https://www.spinutech.com/digital-marketing/email/newsletter/how-to-effectively-measure-your-email-newsletter-performance/)
- [How To Measure Your Newsletter Performance](https://fredericgonzalo.com/en/2017/11/28/how-to-measure-your-newsletter-performance/)
- [Measuring the performance of your newsletter](https://www.verticalresponse.com/blog/measuring-the-performance-of-your-newsletter/)
- [Beyond Clicks: 3 Methods to Measure Newsletter Effectiveness](https://www.gardnerweb.com/blog/post/getting-beyond-clicks-three-methods-for-measuring-newsletter-effectiveness)
- [How to Measure Your Email Marketing Success](https://mailchimp.com/resources/how-to-measure-your-email-marketing-success/)
- [6 Crucial Email Newsletter Metrics You Should Be Monitoring](https://blog.hubspot.com/marketing/email-newsletter-metrics-list)
---
## All Docs Pages
Auto-generated list of every markdown/MDX page under `website/docs/` (66 pages).
**Do not edit this file by hand.** Run `npm run generate:docs-index` in `website/`, or wait for the **Update docs pages index** GitHub Action after docs changes land on `main`.
## Start here
- [Public API](./api.mdx) (`api.mdx`) → [`/docs/api`](/docs/api) — JSON exports for the Awesome Email Marketing catalog, metrics, and glossary.
- [Changelog](./changelog.mdx) (`changelog.mdx`) → [`/docs/changelog`](/docs/changelog) — What changed in the Awesome Email Marketing website and library.
- [Glossary](./glossary.mdx) (`glossary.mdx`) → [`/docs/glossary`](/docs/glossary) — Plain-English definitions for common email marketing terms.
- [Overview](./intro.md) (`intro.md`) → [`/docs/`](/docs/) — Curated email marketing tools, strategy guides, templates, and development resources.
- [All Docs Pages](./pages-index.md) (`pages-index.md`) → [`/docs/pages-index`](/docs/pages-index) — Auto-generated full list of every documentation page in this site (markdown sources under website/docs).
## Tools & Platforms
- [Automation Platforms](./tools/automation-platforms.md) (`tools/automation-platforms.md`) → [`/docs/tools/automation-platforms`](/docs/tools/automation-platforms) — Marketing automation, CRM-adjacent, outbound, and SES-connected platforms for email-led growth.
- [Best Email Marketing Tools](./tools/best-tools.md) (`tools/best-tools.md`) → [`/docs/tools/best-tools`](/docs/tools/best-tools) — Curated email marketing tools split into newsletters, ESPs, builders, self-hosted platforms, deliverability, and growth automation.
- [Deliverability & Testing Tools](./tools/deliverability-tools.md) (`tools/deliverability-tools.md`) → [`/docs/tools/deliverability-tools`](/docs/tools/deliverability-tools) — Email delivery, warm-up, and testing tools that help messages reach the inbox.
- [eCommerce](./tools/ecommerce.md) (`tools/ecommerce.md`) → [`/docs/tools/ecommerce`](/docs/tools/ecommerce) — Email marketing tools and platforms for eCommerce.
- [Email Builders & Templates](./tools/email-builders.md) (`tools/email-builders.md`) → [`/docs/tools/email-builders`](/docs/tools/email-builders) — Drag-and-drop email builders and template tools for designing marketing and newsletter campaigns.
- [Email Service Providers](./tools/email-service-providers.md) (`tools/email-service-providers.md`) → [`/docs/tools/email-service-providers`](/docs/tools/email-service-providers) — All-in-one email service providers for campaigns, lists, analytics, and everyday email marketing.
- [Email Work Tools](./tools/email-work-tools.md) (`tools/email-work-tools.md`) → [`/docs/tools/email-work-tools`](/docs/tools/email-work-tools) — Email Work Tools — curated tools resources from the Awesome Email Marketing library.
- [Growth & Automation Tools](./tools/growth-automation-tools.md) (`tools/growth-automation-tools.md`) → [`/docs/tools/growth-automation-tools`](/docs/tools/growth-automation-tools) — Customer journey, CRM-adjacent, and outbound automation tools for email-led growth.
- [Newsletter Platforms](./tools/newsletter-platforms.md) (`tools/newsletter-platforms.md`) → [`/docs/tools/newsletter-platforms`](/docs/tools/newsletter-platforms) — Curated newsletter and creator email platforms for writers, publishers, and audience-first brands.
- [Open Source Tools](./tools/open-source-tools.md) (`tools/open-source-tools.md`) → [`/docs/tools/open-source-tools`](/docs/tools/open-source-tools) — Open Source Tools — curated tools resources from the Awesome Email Marketing library.
- [Self-Hosted ESPs](./tools/self-hosted-esp.md) (`tools/self-hosted-esp.md`) → [`/docs/tools/self-hosted-esp`](/docs/tools/self-hosted-esp) — Self-hosted and SES-connected email marketing platforms you can run on your own infrastructure.
## Strategy & Growth
- [Building an Email List](./strategy/building-an-email-list.md) (`strategy/building-an-email-list.md`) → [`/docs/strategy/building-an-email-list`](/docs/strategy/building-an-email-list) — Building an Email List — curated strategy resources from the Awesome Email Marketing library.
- [Cold Email Tips](./strategy/cold-email-tips.md) (`strategy/cold-email-tips.md`) → [`/docs/strategy/cold-email-tips`](/docs/strategy/cold-email-tips) — Best practices to avoid spam filters and improve cold email deliverability.
- [Data-Driven Email Marketing](./strategy/data-driven.md) (`strategy/data-driven.md`) → [`/docs/strategy/data-driven`](/docs/strategy/data-driven) — Guides and strategies for data-driven email marketing.
- [Email Marketing Strategy](./strategy/email-marketing-strategy.md) (`strategy/email-marketing-strategy.md`) → [`/docs/strategy/email-marketing-strategy`](/docs/strategy/email-marketing-strategy) — Email Marketing Strategy — curated strategy resources from the Awesome Email Marketing library.
- [Lead Generation](./strategy/lead-generation.md) (`strategy/lead-generation.md`) → [`/docs/strategy/lead-generation`](/docs/strategy/lead-generation) — Strategies and tactics for generating leads with email newsletters, opt-ins, and automation.
- [Lifecycle Emails](./strategy/lifecycle-emails.md) (`strategy/lifecycle-emails.md`) → [`/docs/strategy/lifecycle-emails`](/docs/strategy/lifecycle-emails) — Guides, campaign playbooks, and ecommerce-focused resources for lifecycle email marketing.
- [List Building Playbook](./strategy/list-building-playbook.md) (`strategy/list-building-playbook.md`) → [`/docs/strategy/list-building-playbook`](/docs/strategy/list-building-playbook) — Practical steps and features to consider when building and growing an email list.
- [Opt-in Tactics](./strategy/opt-in-tactics.md) (`strategy/opt-in-tactics.md`) → [`/docs/strategy/opt-in-tactics`](/docs/strategy/opt-in-tactics) — Real-world opt-in conversion tactics and experiments.
- [Personalization](./strategy/personalization.md) (`strategy/personalization.md`) → [`/docs/strategy/personalization`](/docs/strategy/personalization) — Personalization — curated strategy resources from the Awesome Email Marketing library.
- [Reasons for Newsletters](./strategy/reasons-for-newsletters.md) (`strategy/reasons-for-newsletters.md`) → [`/docs/strategy/reasons-for-newsletters`](/docs/strategy/reasons-for-newsletters) — Reasons for Newsletters — curated strategy resources from the Awesome Email Marketing library.
- [Sending Frequency](./strategy/sending-frequency.md) (`strategy/sending-frequency.md`) → [`/docs/strategy/sending-frequency`](/docs/strategy/sending-frequency) — Guidance on how often to send subscription newsletters.
## Guides & Articles
- [Blogs](./guides/blogs.md) (`guides/blogs.md`) → [`/docs/guides/blogs`](/docs/guides/blogs) — Blogs — curated guides resources from the Awesome Email Marketing library.
- [Demand Curve Tactics](./guides/demand-curve.md) (`guides/demand-curve.md`) → [`/docs/guides/demand-curve`](/docs/guides/demand-curve) — Demand Curve and related tactics for growing newsletters — on-demand delivery, conversion, and industry reading.
- [Email Templates](./guides/email-templates.md) (`guides/email-templates.md`) → [`/docs/guides/email-templates`](/docs/guides/email-templates) — Email Templates — curated guides resources from the Awesome Email Marketing library.
- [FAQ](./guides/faq.md) (`guides/faq.md`) → [`/docs/guides/faq`](/docs/guides/faq) — Frequently asked questions about newsletters and email marketing.
- [Read Later](./guides/read-later.md) (`guides/read-later.md`) → [`/docs/guides/read-later`](/docs/guides/read-later) — Read Later — curated guides resources from the Awesome Email Marketing library.
- [Automizy Blog](./guides/vendor-blogs/automizy.md) (`guides/vendor-blogs/automizy.md`) → [`/docs/guides/vendor-blogs/automizy`](/docs/guides/vendor-blogs/automizy) — Automizy Blog — curated guides resources from the Awesome Email Marketing library.
- [Drip Blog](./guides/vendor-blogs/drip.md) (`guides/vendor-blogs/drip.md`) → [`/docs/guides/vendor-blogs/drip`](/docs/guides/vendor-blogs/drip) — Drip Blog — curated guides resources from the Awesome Email Marketing library.
- [Revue](./guides/vendor-blogs/revue.md) (`guides/vendor-blogs/revue.md`) → [`/docs/guides/vendor-blogs/revue`](/docs/guides/vendor-blogs/revue) — Revue — curated guides resources from the Awesome Email Marketing library.
- [Vero Insights](./guides/vendor-blogs/vero-insights.md) (`guides/vendor-blogs/vero-insights.md`) → [`/docs/guides/vendor-blogs/vero-insights`](/docs/guides/vendor-blogs/vero-insights) — Vero Insights — curated guides resources from the Awesome Email Marketing library.
- [Zapier Blog](./guides/vendor-blogs/zapier.md) (`guides/vendor-blogs/zapier.md`) → [`/docs/guides/vendor-blogs/zapier`](/docs/guides/vendor-blogs/zapier) — Zapier Blog — curated guides resources from the Awesome Email Marketing library.
- [Why Email Matters](./guides/why-email-matters.md) (`guides/why-email-matters.md`) → [`/docs/guides/why-email-matters`](/docs/guides/why-email-matters) — Resources which give answers about the importance of email in your business.
## Development
- [Checkers](./development/checkers.md) (`development/checkers.md`) → [`/docs/development/checkers`](/docs/development/checkers) — Checkers — curated development resources from the Awesome Email Marketing library.
- [Cool Projects](./development/cool-projects.md) (`development/cool-projects.md`) → [`/docs/development/cool-projects`](/docs/development/cool-projects) — Standout open-source email projects worth exploring — builders, frameworks apps, and React experiments.
- [Frontend Development](./development/frontend-development.md) (`development/frontend-development.md`) → [`/docs/development/frontend-development`](/docs/development/frontend-development) — Learn HTML email coding and browse curated HTML email template collections for marketing and transactional mail.
- [HTML Email Templates & Boilerplates](./development/github-email-templates.md) (`development/github-email-templates.md`) → [`/docs/development/github-email-templates`](/docs/development/github-email-templates) — Open-source HTML email templates, blueprints, and boilerplates on GitHub.
- [Email Frameworks & Compilers](./development/github-frameworks.md) (`development/github-frameworks.md`) → [`/docs/development/github-frameworks`](/docs/development/github-frameworks) — MJML, Inky, Foundation for Emails, Premailer, Mosaico, and React/MJML wrappers on GitHub.
- [Email Infrastructure & APIs](./development/github-infrastructure.md) (`development/github-infrastructure.md`) → [`/docs/development/github-infrastructure`](/docs/development/github-infrastructure) — GitHub projects for email APIs, forwarding, verification, disposable domains, and privacy-focused mail.
- [GitHub Repositories](./development/github-repositories.md) (`development/github-repositories.md`) → [`/docs/development/github-repositories`](/docs/development/github-repositories) — Hub for curated GitHub repos: HTML email templates, frameworks/compilers, and email infrastructure APIs.
- [HTML Email Templates](./development/html-email-templates.md) (`development/html-email-templates.md`) → [`/docs/development/html-email-templates`](/docs/development/html-email-templates) — Collections of HTML email templates, galleries, and visual builders for marketing and transactional email design.
- [HTML Email Tutorials](./development/html-email-tutorials.md) (`development/html-email-tutorials.md`) → [`/docs/development/html-email-tutorials`](/docs/development/html-email-tutorials) — Articles and tutorials for learning HTML email coding, responsive techniques, and email frontend best practices.
- [HTML Utilities](./development/html-utilities.md) (`development/html-utilities.md`) → [`/docs/development/html-utilities`](/docs/development/html-utilities) — HTML Utilities — curated development resources from the Awesome Email Marketing library.
- [Related Repositories](./development/related-repositories.md) (`development/related-repositories.md`) → [`/docs/development/related-repositories`](/docs/development/related-repositories) — Adjacent email-coding packages and sites — npm helpers, Maizzle docs, labs, and utilities outside the core GitHub catalog.
## Operations & Metrics
- [Administration](./operations/administration.md) (`operations/administration.md`) → [`/docs/operations/administration`](/docs/operations/administration) — Deliverability and infrastructure resources for email sending.
- [Amazon SES](./operations/amazon-ses.md) (`operations/amazon-ses.md`) → [`/docs/operations/amazon-ses`](/docs/operations/amazon-ses) — Amazon SES — curated operations resources from the Awesome Email Marketing library.
- [DNS & DKIM](./operations/dns-dkim.md) (`operations/dns-dkim.md`) → [`/docs/operations/dns-dkim`](/docs/operations/dns-dkim) — DNS & DKIM — curated operations resources from the Awesome Email Marketing library.
- [GDPR](./operations/gdpr.md) (`operations/gdpr.md`) → [`/docs/operations/gdpr`](/docs/operations/gdpr) — GDPR — curated operations resources from the Awesome Email Marketing library.
- [Effective Email Marketing](./operations/metrics/effective-email-marketing.md) (`operations/metrics/effective-email-marketing.md`) → [`/docs/operations/metrics/effective-email-marketing`](/docs/operations/metrics/effective-email-marketing) — Effective Email Marketing — curated operations resources from the Awesome Email Marketing library.
- [Email Marketing Basics](./operations/metrics/email-marketing-basics.md) (`operations/metrics/email-marketing-basics.md`) → [`/docs/operations/metrics/email-marketing-basics`](/docs/operations/metrics/email-marketing-basics) — Email Marketing Basics — curated operations resources from the Awesome Email Marketing library.
- [Newsletter Metrics](./operations/metrics/index.md) (`operations/metrics/index.md`) → [`/docs/operations/metrics/`](/docs/operations/metrics/) — How to measure newsletter and email marketing performance.
- [Measure Performance](./operations/metrics/measure-performance.md) (`operations/metrics/measure-performance.md`) → [`/docs/operations/metrics/measure-performance`](/docs/operations/metrics/measure-performance) — Measure Performance — curated operations resources from the Awesome Email Marketing library.
## More
- [Additional Content](./more/additional-content.md) (`more/additional-content.md`) → [`/docs/more/additional-content`](/docs/more/additional-content) — Additional Content — curated more resources from the Awesome Email Marketing library.
- [Arthur Tkachenko Articles](./more/arthur-tkachenko.md) (`more/arthur-tkachenko.md`) → [`/docs/more/arthur-tkachenko`](/docs/more/arthur-tkachenko) — Arthur Tkachenko Articles — curated more resources from the Awesome Email Marketing library.
- [Awesome Lists](./more/awesome-lists.md) (`more/awesome-lists.md`) → [`/docs/more/awesome-lists`](/docs/more/awesome-lists) — Awesome Lists — curated more resources from the Awesome Email Marketing library.
- [Miscellaneous](./more/miscellaneous.md) (`more/miscellaneous.md`) → [`/docs/more/miscellaneous`](/docs/more/miscellaneous) — Extra email marketing resources — newsletters, tools, and community links that do not fit elsewhere.
- [Services](./more/services.md) (`more/services.md`) → [`/docs/more/services`](/docs/more/services) — Email strategy, campaign, automation, and deliverability services.
- [Similar Companies](./more/similar-companies.md) (`more/similar-companies.md`) → [`/docs/more/similar-companies`](/docs/more/similar-companies) — Similar Companies — curated more resources from the Awesome Email Marketing library.
- [Transactional Email Concepts & Guides](./more/transactional-articles.md) (`more/transactional-articles.md`) → [`/docs/more/transactional-articles`](/docs/more/transactional-articles) — What transactional email is, how it differs from marketing email, and best-practice guides.
- [Transactional Emails](./more/transactional-emails.md) (`more/transactional-emails.md`) → [`/docs/more/transactional-emails`](/docs/more/transactional-emails) — Hub for transactional email concepts, guides, and providers — password resets, receipts, notifications, and triggered messages.
- [Transactional Email Providers & Products](./more/transactional-tools.md) (`more/transactional-tools.md`) → [`/docs/more/transactional-tools`](/docs/more/transactional-tools) — Transactional email providers, platform docs, software roundups, and template repos.
## Flat checklist
Copy-friendly path list:
```text
api.mdx
changelog.mdx
glossary.mdx
intro.md
pages-index.md
tools/automation-platforms.md
tools/best-tools.md
tools/deliverability-tools.md
tools/ecommerce.md
tools/email-builders.md
tools/email-service-providers.md
tools/email-work-tools.md
tools/growth-automation-tools.md
tools/newsletter-platforms.md
tools/open-source-tools.md
tools/self-hosted-esp.md
strategy/building-an-email-list.md
strategy/cold-email-tips.md
strategy/data-driven.md
strategy/email-marketing-strategy.md
strategy/lead-generation.md
strategy/lifecycle-emails.md
strategy/list-building-playbook.md
strategy/opt-in-tactics.md
strategy/personalization.md
strategy/reasons-for-newsletters.md
strategy/sending-frequency.md
guides/blogs.md
guides/demand-curve.md
guides/email-templates.md
guides/faq.md
guides/read-later.md
guides/vendor-blogs/automizy.md
guides/vendor-blogs/drip.md
guides/vendor-blogs/revue.md
guides/vendor-blogs/vero-insights.md
guides/vendor-blogs/zapier.md
guides/why-email-matters.md
development/checkers.md
development/cool-projects.md
development/frontend-development.md
development/github-email-templates.md
development/github-frameworks.md
development/github-infrastructure.md
development/github-repositories.md
development/html-email-templates.md
development/html-email-tutorials.md
development/html-utilities.md
development/related-repositories.md
operations/administration.md
operations/amazon-ses.md
operations/dns-dkim.md
operations/gdpr.md
operations/metrics/effective-email-marketing.md
operations/metrics/email-marketing-basics.md
operations/metrics/index.md
operations/metrics/measure-performance.md
more/additional-content.md
more/arthur-tkachenko.md
more/awesome-lists.md
more/miscellaneous.md
more/services.md
more/similar-companies.md
more/transactional-articles.md
more/transactional-emails.md
more/transactional-tools.md
```