Building a list

Ideas and tactics for growing a subscriber list. Also see the longer scratch notes under Course / lesson scratch notes.

• Email list building ideas (GetResponse)

High-level tactics collected here:

1. Make your newsletter a valuable product (focus on audience, usefulness, feedback)
2. Promote your newsletter like a product (social, blog, podcast, events, partnerships/ads)
3. Create lead magnets (ebook, guide, report, checklist, resource kit, framework)
4. Present the benefits of joining your email list
5. Create a landing page for your newsletter
6. Add subscription forms to your website and blog
7. Create a survey for website and blog visitors
8. Run a webinar for your target audience
9. Create a list-building funnel (lead magnet funnel / standard opt-in funnel)

Also consider: website + popup/subscription form (use carefully), social amplification, and making sharing easy for readers.